ROTHENBERGER 60° Anniversary

ROTHENBERGER Italy caught the opportunity of the celebration of the 60th Anniversary to give again a touchable evidence of its reliability and professionalism.

We organized a list of our best customers, 60 customers, and set for each salesman a demo calendar.

Special promo packs and special prices were advertised including products from Spain (to incentive ROSA production on the basis on the crisis necessity) and during demonstration bier and food were offered to all visitors. Each bier had a little ticket numbered form 1 to 90. At the end of the day one number was chosen and the owner won a special pliers pack on prize.

Each salesman were also given a demo table, a big Heineken umbrella, a flag, some promos and gifts to give during the day.

During the demonstration period some photos were taken to the event but to the point of sales too. At the end of the period a collecting book were published showing the best days in terms of exposition and turnover success.

ROTHENBERGER is honored to have organized such an event, and plans today to repeat this initiative for ROMAX 3000 presentation and for Fifa World Cup 2010.